Project Description
As a leading SEO Specialist at Digital Brandria, I managed the SEO for Blue Blue (https://blueblue.com.eg), a real estate website focused on selling and renting units in Ain Sokhna. The project aimed to outrank well-established competitors in the real estate market with minimal resources, utilizing only 4 pages of content (in English and Arabic), a few targeted backlinks, and optimization of the units page for chalets and villas.
SEO Services Provided
- Technical SEO Service: Conducted an audit and optimized the website for better indexing and ranking.
- Content Development: Created 4 targeted pages in both English and Arabic to cover key real estate queries.
- On-Page SEO Service: Optimized the units page for chalets and villas to improve relevance and ranking.
- Off-Page SEO Service: Built a limited number of high-quality backlinks to enhance domain authority.
Results
Google Search Console For This Project
- Achieved 11.8K total clicks and 453K impressions over the last 6 months, compared to 8.52K clicks and 323K impressions in the previous 6 months.
- Improved average CTR from 2.6% to 2.6% and maintained an average position of 11.1 (down from 10.7).
- Secured more than 80 keywords on page 1 (Arabic and English) and over 200 keywords ranging from page 2 to page 3.
- Significantly outranked major competitors, establishing Blue Blue as a leader in the Ain Sokhna real estate market.